WEBVTT

49a9543a-18c5-40cc-b726-eb499dec5215/91-0
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<v Schrembeck, Steven (CAI - Atlanta)>Everybody, thanks for coming to this talk.
Let me share my screen.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/91-1
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<v Schrembeck, Steven (CAI - Atlanta)>Talk over the slides.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/118-0
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<v Schrembeck, Steven (CAI - Atlanta)>Um...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/119-0
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<v Schrembeck, Steven (CAI - Atlanta)>Where'd it go?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/120-0
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<v Schrembeck, Steven (CAI - Atlanta)>Mm.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/122-0
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<v Schrembeck, Steven (CAI - Atlanta)>There it is.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/125-0
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<v Schrembeck, Steven (CAI - Atlanta)>Cool.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/128-0
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<v Schrembeck, Steven (CAI - Atlanta)>So hello, I am Steven Schrembeck.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/136-0
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<v Schrembeck, Steven (CAI - Atlanta)>A software developer here.
And this talk is not your job. Well, no,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/136-1
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<v Schrembeck, Steven (CAI - Atlanta)>no.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/185-0
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<v Schrembeck, Steven (CAI - Atlanta)>Hey, listen, there we go.
The art of defiance,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/185-1
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<v Schrembeck, Steven (CAI - Atlanta)>defiant PowerPoint presentation.
This talk,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/185-2
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<v Schrembeck, Steven (CAI - Atlanta)>like the last talk I did for the Q3
Engineering Summit,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/185-3
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<v Schrembeck, Steven (CAI - Atlanta)>which I was very happy to do,
was well received,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/185-4
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<v Schrembeck, Steven (CAI - Atlanta)>so I figured I would do something
spiritually similar here.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/185-5
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<v Schrembeck, Steven (CAI - Atlanta)>This is like the last one.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/245-0
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<v Schrembeck, Steven (CAI - Atlanta)>deep meaning at work.
This one is half philosophy,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/245-1
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<v Schrembeck, Steven (CAI - Atlanta)>half practical advice on how to change
your own behavior, how to change culture,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/191-0
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<v MacConnell, Rick (CAI - Atlanta)>Yeah.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/245-2
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<v Schrembeck, Steven (CAI - Atlanta)>get what you want at work,
do better things.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/245-3
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<v Schrembeck, Steven (CAI - Atlanta)>And it's seen through the lens of
engineering,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/245-4
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<v Schrembeck, Steven (CAI - Atlanta)>but it is not specifically and only about
engineering.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/245-5
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<v Schrembeck, Steven (CAI - Atlanta)>So that is what I'm assuming this is for,
but it's</v>

49a9543a-18c5-40cc-b726-eb499dec5215/295-0
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<v Schrembeck, Steven (CAI - Atlanta)>more broadly applicable. All right,
so let's talk about what this is about.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/295-1
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<v Schrembeck, Steven (CAI - Atlanta)>Take about 30 minutes,
and then we'll leave about 10 plus</v>

49a9543a-18c5-40cc-b726-eb499dec5215/295-2
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<v Schrembeck, Steven (CAI - Atlanta)>minutes for questions at the end.
And yeah, we'll leave Q&amp;A.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/295-3
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<v Schrembeck, Steven (CAI - Atlanta)>And it's really more of a conversation.
If you think I'm dumb,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/295-4
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<v Schrembeck, Steven (CAI - Atlanta)>you don't like the ideas,
or you have your own ideas,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/295-5
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<v Schrembeck, Steven (CAI - Atlanta)>I'd love to hear it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/346-0
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<v Schrembeck, Steven (CAI - Atlanta)>That's just as valid as a question.
But until then, I'm going to talk.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/346-1
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<v Schrembeck, Steven (CAI - Atlanta)>So what is this about?
This is about how to thoughtfully use</v>

49a9543a-18c5-40cc-b726-eb499dec5215/346-2
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<v Schrembeck, Steven (CAI - Atlanta)>Defiance in order to improve our product
development, our operations,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/346-3
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<v Schrembeck, Steven (CAI - Atlanta)>anything about how the business works.
Improve the quality of life, that is,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/346-4
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<v Schrembeck, Steven (CAI - Atlanta)>I mentioned this in the last showing of
this talk.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/388-0
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<v Schrembeck, Steven (CAI - Atlanta)>Making things like better and making
people want to be here is totally valid.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>As long as it's not like detracting from
other important things,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/388-2
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<v Schrembeck, Steven (CAI - Atlanta)>you have a license to do that.
So this is also about that,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/388-3
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<v Schrembeck, Steven (CAI - Atlanta)>making it more fun,
wanting to come to work,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/388-4
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<v Schrembeck, Steven (CAI - Atlanta)>enjoying what you're doing. In my mind,
nobody's measuring that,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/388-5
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<v Schrembeck, Steven (CAI - Atlanta)>but it does matter. All right.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>So beyond the actual process, hey Rick,
I think your mic is unmuted just in case</v>

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<v Wallace, Steve (CAI - Texas)>Yes.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/400-1
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<v Schrembeck, Steven (CAI - Atlanta)>you sneeze or start coughing.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/409-0
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<v MacConnell, Rick (CAI - Atlanta)>My bad. Keep going. You're doing great.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/406-0
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<v Schrembeck, Steven (CAI - Atlanta)>You're gonna...</v>

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<v Schrembeck, Steven (CAI - Atlanta)>I would let you know.</v>

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<v MacConnell, Rick (CAI - Atlanta)>Yeah, yeah.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>Um...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/473-0
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<v Schrembeck, Steven (CAI - Atlanta)>Talking about how roles and the
definition of roles,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/473-1
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<v Schrembeck, Steven (CAI - Atlanta)>obviously from an engineering perspective,
change in a changing landscape.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>Everything is changing all the time.
So this is the last one was more about</v>

49a9543a-18c5-40cc-b726-eb499dec5215/473-3
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<v Schrembeck, Steven (CAI - Atlanta)>how do I enjoy my job and my life?
How do I find meaning in what I'm doing,</v>

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<v Schrembeck, Steven (CAI - Atlanta)>whatever I'm doing,
despite what's going on?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/516-0
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<v Schrembeck, Steven (CAI - Atlanta)>This is much more about how am I involved
in it? Things are going to change.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/516-1
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<v Schrembeck, Steven (CAI - Atlanta)>What is my place in this?
And how should I think about this?</v>

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<v Schrembeck, Steven (CAI - Atlanta)>How do I do it?
And then we'll sort of take it even</v>

49a9543a-18c5-40cc-b726-eb499dec5215/516-3
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<v Schrembeck, Steven (CAI - Atlanta)>beyond that and more out into the rest of
your life, which we'll talk about.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/516-4
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<v Schrembeck, Steven (CAI - Atlanta)>And then of course, the last and</v>

49a9543a-18c5-40cc-b726-eb499dec5215/561-0
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<v Schrembeck, Steven (CAI - Atlanta)>Fairly important part is, yeah,
how not to do this wrong and get fired</v>

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<v Schrembeck, Steven (CAI - Atlanta)>and actually just make things worse.
You know, well-intentioned,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/561-2
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<v Schrembeck, Steven (CAI - Atlanta)>but you're actually, you're causing chaos,
so you're making things worse.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>So we're going to talk about some of the
strategies and the risks and how to think</v>

49a9543a-18c5-40cc-b726-eb499dec5215/561-4
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<v Schrembeck, Steven (CAI - Atlanta)>about this.
So I'm going to give you this formal</v>

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<v Schrembeck, Steven (CAI - Atlanta)>warning. Everybody's an adult here.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/581-0
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<v Schrembeck, Steven (CAI - Atlanta)>This is advice. Take it or leave it,
but how you apply it is on you.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/581-1
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<v Schrembeck, Steven (CAI - Atlanta)>Don't go doing some things that see when
I could do this and, you know,</v>

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<v Schrembeck, Steven (CAI - Atlanta)>it's not my fault. So</v>

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<v Schrembeck, Steven (CAI - Atlanta)>be wise and you know, let's go from there.
I'm not going to give you a whole lot</v>

49a9543a-18c5-40cc-b726-eb499dec5215/593-1
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<v Schrembeck, Steven (CAI - Atlanta)>more hedging than that.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>Cool.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/603-0
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<v Schrembeck, Steven (CAI - Atlanta)>So, let's start with a simple scenario.
This talk is in two parts.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/631-0
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<v Schrembeck, Steven (CAI - Atlanta)>Part one is, this is a terrible idea.
And it follows the scenario of you are a</v>

49a9543a-18c5-40cc-b726-eb499dec5215/631-1
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<v Schrembeck, Steven (CAI - Atlanta)>software developer working on an
application team of some kind.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/631-2
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<v Schrembeck, Steven (CAI - Atlanta)>You have received a piece of work.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/651-0
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<v Schrembeck, Steven (CAI - Atlanta)>And in your own head, you think,
that's like a really terrible idea.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/651-1
00:04:12.878 --> 00:04:16.486
<v Schrembeck, Steven (CAI - Atlanta)>For some reason, this is not good. And...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/719-0
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<v Schrembeck, Steven (CAI - Atlanta)>When it's on technical grounds,
we generally have the domain,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/719-1
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<v Schrembeck, Steven (CAI - Atlanta)>we have the trump card, right?
Everybody's got a trump card. Now,</v>

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<v Schrembeck, Steven (CAI - Atlanta)>you know, if you're a doctor,
you get to pull the trump card on</v>

49a9543a-18c5-40cc-b726-eb499dec5215/719-3
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<v Schrembeck, Steven (CAI - Atlanta)>somebody because it's a medical issue.
They're not going to be giving you legal</v>

49a9543a-18c5-40cc-b726-eb499dec5215/719-4
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<v Schrembeck, Steven (CAI - Atlanta)>advice. In the same way, of course,
we have a technical expertise and we're</v>

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<v Schrembeck, Steven (CAI - Atlanta)>expected to push back for technical
things. This talk is not about that.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>Not that people don't need help with that;
these ideas apply there,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/757-1
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<v Schrembeck, Steven (CAI - Atlanta)>but what we're talking about is the gray
area just beyond a job role, where, okay,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/757-2
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<v Schrembeck, Steven (CAI - Atlanta)>you want me to remove this thing,
or you want me to add this feature,</v>

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<v Schrembeck, Steven (CAI - Atlanta)>you want me to make this change beyond
just our technical reasons, we are...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/815-0
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<v Schrembeck, Steven (CAI - Atlanta)>full, complete,
rich human beings with lots of knowledge,</v>

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00:05:03.094 --> 00:05:07.885
<v Schrembeck, Steven (CAI - Atlanta)>far beyond you know how to make some
software do a thing, according to spec.</v>

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00:05:07.885 --> 00:05:13.048
<v Schrembeck, Steven (CAI - Atlanta)>I'm of the opinion that treating yourself
as a cog, a worker on the assembly line,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/815-3
00:05:13.048 --> 00:05:18.087
<v Schrembeck, Steven (CAI - Atlanta)>is a terrible idea as a knowledge worker.
There is so much we are leaving on the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/815-4
00:05:18.087 --> 00:05:19.206
<v Schrembeck, Steven (CAI - Atlanta)>table. But anyway.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/838-0
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<v Schrembeck, Steven (CAI - Atlanta)>All right,
so you get the work in the hypothetical.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>What do you do?
Do you keep it to yourself?</v>

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<v Schrembeck, Steven (CAI - Atlanta)>Do you try to push back,
at risk to yourself or your career?</v>

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<v Schrembeck, Steven (CAI - Atlanta)>Do you make change?
How do you go about it?</v>

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<v Schrembeck, Steven (CAI - Atlanta)>Should you?
And the entire purpose of this talk is to</v>

49a9543a-18c5-40cc-b726-eb499dec5215/884-1
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<v Schrembeck, Steven (CAI - Atlanta)>say yes, with multiple asterisks after it,
I think you should,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/884-2
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<v Schrembeck, Steven (CAI - Atlanta)>and we desperately need you to.
At every level, the company, the species,</v>

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<v Schrembeck, Steven (CAI - Atlanta)>we all need people who are willing to
push back.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>And this is especially important in
engineering.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/932-0
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<v Schrembeck, Steven (CAI - Atlanta)>because we're often the last line of
defense. We're the last thing,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/932-1
00:05:55.206 --> 00:05:59.139
<v Schrembeck, Steven (CAI - Atlanta)>we're the last people to see something.
And we often have the most context,</v>

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<v Schrembeck, Steven (CAI - Atlanta)>not only on how it works,
but we spend a lot of time with these</v>

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<v Schrembeck, Steven (CAI - Atlanta)>things, literally working with them.
So we have a perspective that nobody else</v>

49a9543a-18c5-40cc-b726-eb499dec5215/932-4
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<v Schrembeck, Steven (CAI - Atlanta)>does. If we don't speak up,
there's a very good chance nobody will.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/932-5
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<v Schrembeck, Steven (CAI - Atlanta)>We are the last.</v>

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<v Schrembeck, Steven (CAI - Atlanta)>line in the immune system. We, I believe,
have a moral and greater,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/972-1
00:06:16.037 --> 00:06:22.375
<v Schrembeck, Steven (CAI - Atlanta)>at least to the company or our work ethic,
to speak up if we believe something isn't</v>

49a9543a-18c5-40cc-b726-eb499dec5215/972-2
00:06:22.375 --> 00:06:28.564
<v Schrembeck, Steven (CAI - Atlanta)>good for the product, for the customer,
for the business goals, whatever. Morally,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/972-3
00:06:28.564 --> 00:06:30.726
<v Schrembeck, Steven (CAI - Atlanta)>ethically, that's also valid.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1021-0
00:06:31.966 --> 00:06:35.863
<v Schrembeck, Steven (CAI - Atlanta)>All right, so let's get into it.
We'll start right away with a pretty</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1021-1
00:06:35.863 --> 00:06:39.258
<v Schrembeck, Steven (CAI - Atlanta)>sensational headline.
You don't have to do what you're told.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1021-2
00:06:39.258 --> 00:06:42.765
<v Schrembeck, Steven (CAI - Atlanta)>Here's a couple questions to think about.
Who do you work for?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1021-3
00:06:42.765 --> 00:06:46.494
<v Schrembeck, Steven (CAI - Atlanta)>Where does your loyalty belong? Why?
And do you feel clear on why?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1021-4
00:06:46.494 --> 00:06:48.999
<v Schrembeck, Steven (CAI - Atlanta)>This is not obvious.
When there is conflict,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1021-5
00:06:48.999 --> 00:06:51.726
<v Schrembeck, Steven (CAI - Atlanta)>you've received this hypothetical piece
of work.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1073-0
00:06:51.846 --> 00:06:54.995
<v Schrembeck, Steven (CAI - Atlanta)>This is not hypothetical for most people.
It could even just be,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1073-1
00:06:54.995 --> 00:06:58.048
<v Schrembeck, Steven (CAI - Atlanta)>this is a waste of time.
We've been doing this stuff for three</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1073-2
00:06:58.048 --> 00:07:01.681
<v Schrembeck, Steven (CAI - Atlanta)>months. You're giving me more of this?
Like, nobody knows if it's working.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1073-3
00:07:01.681 --> 00:07:04.685
<v Schrembeck, Steven (CAI - Atlanta)>Why are we doing this?
Whether or not you've said anything is</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1073-4
00:07:04.685 --> 00:07:07.301
<v Schrembeck, Steven (CAI - Atlanta)>immaterial at this point.
Where does your loyalty go?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1073-5
00:07:07.301 --> 00:07:09.917
<v Schrembeck, Steven (CAI - Atlanta)>That matters A lot.
Is it to your product or business</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1073-6
00:07:09.917 --> 00:07:11.806
<v Schrembeck, Steven (CAI - Atlanta)>partners who are asking for the change?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1120-0
00:07:11.926 --> 00:07:15.263
<v Schrembeck, Steven (CAI - Atlanta)>Is it to the customers? You know,
damn the torpedoes. Like, no,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1120-1
00:07:15.263 --> 00:07:18.861
<v Schrembeck, Steven (CAI - Atlanta)>I'm here for them. This is what they want.
It's clear. Look at this.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1120-2
00:07:18.861 --> 00:07:21.937
<v Schrembeck, Steven (CAI - Atlanta)>I'm here for them.
And you're willing to push back against</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1120-3
00:07:21.937 --> 00:07:25.899
<v Schrembeck, Steven (CAI - Atlanta)>your peers. Is it for, you know,
your management, the technical leadership?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1120-4
00:07:25.899 --> 00:07:29.862
<v Schrembeck, Steven (CAI - Atlanta)>Are they where your loyalty goes?
Do you have loyalty to high level company</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1120-5
00:07:29.862 --> 00:07:31.686
<v Schrembeck, Steven (CAI - Atlanta)>goals over low level company goals?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1129-0
00:07:32.166 --> 00:07:34.838
<v Schrembeck, Steven (CAI - Atlanta)>Do you have loyalty to your friends and
your relationships at the company?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1129-1
00:07:34.838 --> 00:07:36.726
<v Schrembeck, Steven (CAI - Atlanta)>It's not worth burning the bridge.
It's not obvious.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1182-0
00:07:38.166 --> 00:07:42.904
<v Schrembeck, Steven (CAI - Atlanta)>I can tell you what my answer is.
You're welcome to draw from that if you</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1182-1
00:07:42.904 --> 00:07:45.849
<v Schrembeck, Steven (CAI - Atlanta)>want to.
But it's important that you know why</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1182-2
00:07:45.849 --> 00:07:49.371
<v Schrembeck, Steven (CAI - Atlanta)>you're here and who you're working for.
And my answer,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1182-3
00:07:49.371 --> 00:07:52.764
<v Schrembeck, Steven (CAI - Atlanta)>which I more or less said in this last
talk as well,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1182-4
00:07:52.764 --> 00:07:58.014
<v Schrembeck, Steven (CAI - Atlanta)>is I work for myself and what I believe
is right. I work for meaning and purpose.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1182-5
00:07:58.014 --> 00:07:59.166
<v Schrembeck, Steven (CAI - Atlanta)>I need a paycheck.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1226-0
00:07:59.406 --> 00:08:02.509
<v Schrembeck, Steven (CAI - Atlanta)>A paycheck is necessary,
but it's not sufficient. For me,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1226-1
00:08:02.509 --> 00:08:05.450
<v Schrembeck, Steven (CAI - Atlanta)>this is my choice.
I choose to do work that I think is</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1226-2
00:08:05.450 --> 00:08:09.141
<v Schrembeck, Steven (CAI - Atlanta)>meaningful and valuable. Not always.
I know. I got to do stuff that,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1226-3
00:08:09.141 --> 00:08:11.975
<v Schrembeck, Steven (CAI - Atlanta)>at least from a utility perspective,
I don't get it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1226-4
00:08:11.975 --> 00:08:14.863
<v Schrembeck, Steven (CAI - Atlanta)>I don't have to get everything.
That's not the point.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1226-5
00:08:14.863 --> 00:08:18.286
<v Schrembeck, Steven (CAI - Atlanta)>But when I see something that I really
think could be improved,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1228-0
00:08:18.966 --> 00:08:21.046
<v Schrembeck, Steven (CAI - Atlanta)>I think is wrong for some reason.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1281-0
00:08:22.126 --> 00:08:26.217
<v Schrembeck, Steven (CAI - Atlanta)>Then it gets interesting because my
loyalty is to what I think is right and</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1281-1
00:08:26.217 --> 00:08:28.962
<v Schrembeck, Steven (CAI - Atlanta)>effective.
I have no real love for used cars in my</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1281-2
00:08:28.962 --> 00:08:33.052
<v Schrembeck, Steven (CAI - Atlanta)>case in this part of the organization,
but I do care about doing good work,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1281-3
00:08:33.052 --> 00:08:36.120
<v Schrembeck, Steven (CAI - Atlanta)>I care about people,
I care about doing something that's</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1281-4
00:08:36.120 --> 00:08:39.403
<v Schrembeck, Steven (CAI - Atlanta)>effective and provides value.
All those things matter to me,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1281-5
00:08:39.403 --> 00:08:41.286
<v Schrembeck, Steven (CAI - Atlanta)>and that is what I'm of service to.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1293-0
00:08:41.766 --> 00:08:46.212
<v Schrembeck, Steven (CAI - Atlanta)>But you pick your own thing, you know?
Choose your own adventure, it's your life.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1293-1
00:08:46.212 --> 00:08:48.326
<v Schrembeck, Steven (CAI - Atlanta)>But you're a human being and not a cog.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1360-0
00:08:49.446 --> 00:08:53.233
<v Schrembeck, Steven (CAI - Atlanta)>Just don't forget that.
And we need you to not be a cog because</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1360-1
00:08:53.233 --> 00:08:57.731
<v Schrembeck, Steven (CAI - Atlanta)>we need to innovate. We need to change.
We need what you bring to the table</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1360-2
00:08:57.731 --> 00:09:01.636
<v Schrembeck, Steven (CAI - Atlanta)>beyond your technical expertise.
We'll get into that in a second.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1360-3
00:09:01.636 --> 00:09:05.660
<v Schrembeck, Steven (CAI - Atlanta)>So the art of small defiance.
So the dark secret of all engineering</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1360-4
00:09:05.660 --> 00:09:10.453
<v Schrembeck, Steven (CAI - Atlanta)>professions is that this is actually kind
of a moot point because turns out if a</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1360-5
00:09:10.453 --> 00:09:13.766
<v Schrembeck, Steven (CAI - Atlanta)>lot of people think an idea is bad or
dumb or wasteful,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1361-0
00:09:14.406 --> 00:09:14.726
<v Schrembeck, Steven (CAI - Atlanta)>Um...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1409-0
00:09:15.766 --> 00:09:18.677
<v Schrembeck, Steven (CAI - Atlanta)>Everybody drags their feet. Like, yeah,
you estimate wrong.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1409-1
00:09:18.677 --> 00:09:21.830
<v Schrembeck, Steven (CAI - Atlanta)>You prioritize one thing over and over.
This is a favorite tool.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1409-2
00:09:21.830 --> 00:09:25.953
<v Schrembeck, Steven (CAI - Atlanta)>It's not clear which of these four things
we should be doing. Well, I guarantee you,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1409-3
00:09:25.953 --> 00:09:28.766
<v Schrembeck, Steven (CAI - Atlanta)>10 times out of 10,
people are going to pick the one that</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1409-4
00:09:28.766 --> 00:09:32.162
<v Schrembeck, Steven (CAI - Atlanta)>they think is actually more valuable or
will give them some learning,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1409-5
00:09:32.162 --> 00:09:34.926
<v Schrembeck, Steven (CAI - Atlanta)>like some sort of value they're going to
derive from it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1429-0
00:09:35.446 --> 00:09:38.156
<v Schrembeck, Steven (CAI - Atlanta)>every single time.
It always comes out somewhere.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1429-1
00:09:38.156 --> 00:09:42.058
<v Schrembeck, Steven (CAI - Atlanta)>If nobody says anything or nobody does
anything and it's not effective,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1429-2
00:09:42.058 --> 00:09:43.846
<v Schrembeck, Steven (CAI - Atlanta)>it continues to be not effective.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1497-0
00:09:45.126 --> 00:09:48.976
<v Schrembeck, Steven (CAI - Atlanta)>Everybody knows that even if you're an
engineer and technically that's not your</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1497-1
00:09:48.976 --> 00:09:51.237
<v Schrembeck, Steven (CAI - Atlanta)>job,
you have the ability to drag your feet on</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1497-2
00:09:51.237 --> 00:09:54.605
<v Schrembeck, Steven (CAI - Atlanta)>anything or make anything poorly or take
too long or deprioritize it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1497-3
00:09:54.605 --> 00:09:57.299
<v Schrembeck, Steven (CAI - Atlanta)>And that's always true.
That's not a nice thing to say.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1497-4
00:09:57.299 --> 00:10:00.571
<v Schrembeck, Steven (CAI - Atlanta)>It's not an easy thing to say,
but that's how human beings operate.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1497-5
00:10:00.571 --> 00:10:04.372
<v Schrembeck, Steven (CAI - Atlanta)>It doesn't matter what the job role is,
by the way. It's not just engineering.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1497-6
00:10:04.372 --> 00:10:05.286
<v Schrembeck, Steven (CAI - Atlanta)>That's always true.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1555-0
00:10:06.166 --> 00:10:09.852
<v Schrembeck, Steven (CAI - Atlanta)>If it's foolish, or it doesn't make sense,
or it's not effective,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1555-1
00:10:09.852 --> 00:10:12.086
<v Schrembeck, Steven (CAI - Atlanta)>it's always going to come out somewhere.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1568-0
00:10:14.006 --> 00:10:17.314
<v Schrembeck, Steven (CAI - Atlanta)>So you're going to pay one way or another.
The only real decision here is whether</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1568-1
00:10:17.314 --> 00:10:18.846
<v Schrembeck, Steven (CAI - Atlanta)>you're going to do something about it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1591-0
00:10:21.366 --> 00:10:24.911
<v Schrembeck, Steven (CAI - Atlanta)>and address it directly. All right,
so now we're going to talk about this</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1591-1
00:10:24.911 --> 00:10:27.115
<v Schrembeck, Steven (CAI - Atlanta)>part.
I'll keep talking about this throughout</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1591-2
00:10:27.115 --> 00:10:29.126
<v Schrembeck, Steven (CAI - Atlanta)>and in Q&amp;A as well, or the discussion.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1606-0
00:10:31.126 --> 00:10:36.886
<v Schrembeck, Steven (CAI - Atlanta)>Okay, there's a lot of asterisks here.
And the couple I want to...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1620-0
00:10:37.846 --> 00:10:41.195
<v Schrembeck, Steven (CAI - Atlanta)>really focus on are one,
you need to be somebody who is providing</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1620-1
00:10:41.195 --> 00:10:44.290
<v Schrembeck, Steven (CAI - Atlanta)>more value than you're taking away,
like significantly more.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1620-2
00:10:44.290 --> 00:10:47.132
<v Schrembeck, Steven (CAI - Atlanta)>It's not a good idea to do this,
to start pushing back,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1620-3
00:10:47.132 --> 00:10:48.806
<v Schrembeck, Steven (CAI - Atlanta)>especially outside your job role.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1625-0
00:10:50.086 --> 00:10:53.046
<v Schrembeck, Steven (CAI - Atlanta)>If you're not somebody who is already...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1680-0
00:10:53.926 --> 00:10:57.124
<v Schrembeck, Steven (CAI - Atlanta)>being useful, right?
You need to be able to do what you're</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1680-1
00:10:57.124 --> 00:11:00.810
<v Schrembeck, Steven (CAI - Atlanta)>told well first before you not try to do
what you're not told well.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1680-2
00:11:00.810 --> 00:11:04.658
<v Schrembeck, Steven (CAI - Atlanta)>That's just how human beings work.
It's also a reasonable expectation.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1680-3
00:11:04.658 --> 00:11:08.073
<v Schrembeck, Steven (CAI - Atlanta)>So you need a track record of being
competent and being right.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1680-4
00:11:08.073 --> 00:11:12.246
<v Schrembeck, Steven (CAI - Atlanta)>I should go without saying that you
should at least believe you are right or</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1680-5
00:11:12.246 --> 00:11:13.926
<v Schrembeck, Steven (CAI - Atlanta)>at least believe you are right.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1743-0
00:11:14.246 --> 00:11:18.119
<v Schrembeck, Steven (CAI - Atlanta)>likely enough to be right,
a size of impact that is worth the risk.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1743-1
00:11:18.119 --> 00:11:21.194
<v Schrembeck, Steven (CAI - Atlanta)>And that brings us to the second part,
which is data.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1743-2
00:11:21.194 --> 00:11:24.554
<v Schrembeck, Steven (CAI - Atlanta)>You want to be able to prove it
subjectively, objectively.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1743-3
00:11:24.554 --> 00:11:28.541
<v Schrembeck, Steven (CAI - Atlanta)>You need to have something. Generally,
it is best to pose a question,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1743-4
00:11:28.541 --> 00:11:32.015
<v Schrembeck, Steven (CAI - Atlanta)>to assume competency in the people that
you are questioning.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1743-5
00:11:32.015 --> 00:11:34.406
<v Schrembeck, Steven (CAI - Atlanta)>A question is the best way to get started.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1777-0
00:11:34.566 --> 00:11:39.063
<v Schrembeck, Steven (CAI - Atlanta)>Hey, have you thought about this?
Or how do we know it's going to have that</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1777-1
00:11:39.063 --> 00:11:41.902
<v Schrembeck, Steven (CAI - Atlanta)>result?
I was at the grocery store to pick up a</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1777-2
00:11:41.902 --> 00:11:46.162
<v Schrembeck, Steven (CAI - Atlanta)>frozen pizza for lunch today,
and one of the people at Kroger who stand</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1777-3
00:11:46.162 --> 00:11:48.646
<v Schrembeck, Steven (CAI - Atlanta)>around operating the self-checkout things.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1840-0
00:11:49.886 --> 00:11:52.339
<v Schrembeck, Steven (CAI - Atlanta)>She came up to me and started talking to
me about SNAP,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1840-1
00:11:52.339 --> 00:11:55.186
<v Schrembeck, Steven (CAI - Atlanta)>like the food stamp program,
and asked if I had any relatives or</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1840-2
00:11:55.186 --> 00:11:58.296
<v Schrembeck, Steven (CAI - Atlanta)>friends, you used that program.
And I said, no. It's like, okay, well,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1840-3
00:11:58.296 --> 00:12:01.625
<v Schrembeck, Steven (CAI - Atlanta)>I'm going around telling everybody that
Kroger runs the 20% discount on all</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1840-4
00:12:01.625 --> 00:12:04.210
<v Schrembeck, Steven (CAI - Atlanta)>produce, fruits and vegetables,
if you're in that program.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1840-5
00:12:04.210 --> 00:12:06.312
<v Schrembeck, Steven (CAI - Atlanta)>I think it's great.
We don't have any signs up.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1840-6
00:12:06.312 --> 00:12:08.590
<v Schrembeck, Steven (CAI - Atlanta)>I told my manager,
they're not having any signs up.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1840-7
00:12:08.590 --> 00:12:12.006
<v Schrembeck, Steven (CAI - Atlanta)>So I'm just walking around telling people
now because I think it's important.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1843-0
00:12:13.246 --> 00:12:14.126
<v Schrembeck, Steven (CAI - Atlanta)>What I am talking about.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1879-0
00:12:15.126 --> 00:12:19.549
<v Schrembeck, Steven (CAI - Atlanta)>She gets it. She gets it.
Nobody asked her to do that.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1879-1
00:12:19.549 --> 00:12:25.659
<v Schrembeck, Steven (CAI - Atlanta)>I thought that that was fantastic,
and it was a perfect example of what I'm</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1879-2
00:12:25.659 --> 00:12:31.046
<v Schrembeck, Steven (CAI - Atlanta)>trying to indicate here.
The last is relationships. And that is...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1926-0
00:12:32.926 --> 00:12:36.992
<v Schrembeck, Steven (CAI - Atlanta)>The point I want to make here is how you
say something is more important than what</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1926-1
00:12:36.992 --> 00:12:40.665
<v Schrembeck, Steven (CAI - Atlanta)>you're saying. That's not obvious,
and it will be obvious to everyone else</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1926-2
00:12:40.665 --> 00:12:44.486
<v Schrembeck, Steven (CAI - Atlanta)>around you. You can see in their response,
especially when you're challenging</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1926-3
00:12:44.486 --> 00:12:46.445
<v Schrembeck, Steven (CAI - Atlanta)>somebody,
you don't want to trigger the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1926-4
00:12:46.445 --> 00:12:48.992
<v Schrembeck, Steven (CAI - Atlanta)>psychological immune system.
If they get emotional,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1926-5
00:12:48.992 --> 00:12:52.126
<v Schrembeck, Steven (CAI - Atlanta)>especially in front of other people,
it's not going to go well.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1928-0
00:12:52.646 --> 00:12:53.126
<v Schrembeck, Steven (CAI - Atlanta)>So.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1967-0
00:12:54.566 --> 00:12:58.613
<v Schrembeck, Steven (CAI - Atlanta)>Talking to people generally,
back channels first, trying to get allies,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1967-1
00:12:58.613 --> 00:13:01.255
<v Schrembeck, Steven (CAI - Atlanta)>trying to ask questions,
trying to understand,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1967-2
00:13:01.255 --> 00:13:05.752
<v Schrembeck, Steven (CAI - Atlanta)>and having the appearance of trying to
understand. And not just the appearance,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/1967-3
00:13:05.752 --> 00:13:09.686
<v Schrembeck, Steven (CAI - Atlanta)>but like genuinely also trying to
understand is a great way to start.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2025-0
00:13:10.726 --> 00:13:13.704
<v Schrembeck, Steven (CAI - Atlanta)>And I think somebody mentioned this in
the Q&amp;A last time,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2025-1
00:13:13.704 --> 00:13:16.153
<v Schrembeck, Steven (CAI - Atlanta)>is that if you just walk people through
the logic,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2025-2
00:13:16.153 --> 00:13:20.138
<v Schrembeck, Steven (CAI - Atlanta)>you don't even have to tell them they're
wrong. Most people are going to go, well,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2025-3
00:13:20.138 --> 00:13:22.299
<v Schrembeck, Steven (CAI - Atlanta)>yeah.
And then you're going to find the real</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2025-4
00:13:22.299 --> 00:13:24.940
<v Schrembeck, Steven (CAI - Atlanta)>reason that this is happening.
And then at that point,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2025-5
00:13:24.940 --> 00:13:27.485
<v Schrembeck, Steven (CAI - Atlanta)>you can make a decision.
And nobody risked anything.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2025-6
00:13:27.485 --> 00:13:30.366
<v Schrembeck, Steven (CAI - Atlanta)>So often things don't even get to a point
of real conflict.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2038-0
00:13:30.566 --> 00:13:33.116
<v Schrembeck, Steven (CAI - Atlanta)>However, when it does,
it helps to have rapport.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2038-1
00:13:33.116 --> 00:13:36.965
<v Schrembeck, Steven (CAI - Atlanta)>It helps to have friends before you need
them. Pretty basic stuff, right?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2038-2
00:13:36.965 --> 00:13:39.046
<v Schrembeck, Steven (CAI - Atlanta)>You're going to find a lot more success.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2091-0
00:13:41.766 --> 00:13:44.703
<v Schrembeck, Steven (CAI - Atlanta)>There's a lot more to it,
but we'll get to it later.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2091-1
00:13:44.703 --> 00:13:49.246
<v Schrembeck, Steven (CAI - Atlanta)>Make sure I don't run out of time here.
All right. So this is more about culture.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2091-2
00:13:49.246 --> 00:13:53.401
<v Schrembeck, Steven (CAI - Atlanta)>There are no small acts of defiance.
When you push back in a thoughtful or</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2091-3
00:13:53.401 --> 00:13:56.060
<v Schrembeck, Steven (CAI - Atlanta)>empathetic way, also importantly,
you're right.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2091-4
00:13:56.060 --> 00:13:59.163
<v Schrembeck, Steven (CAI - Atlanta)>Not so much that you're right,
it's that it's affected.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2091-5
00:13:59.163 --> 00:14:01.046
<v Schrembeck, Steven (CAI - Atlanta)>At the very least, the discussion.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2130-0
00:14:01.606 --> 00:14:05.604
<v Schrembeck, Steven (CAI - Atlanta)>what change came out of this.
It doesn't even matter that you're right,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2130-1
00:14:05.604 --> 00:14:08.769
<v Schrembeck, Steven (CAI - Atlanta)>that it had a net positive result.
When you are defiant,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2130-2
00:14:08.769 --> 00:14:12.490
<v Schrembeck, Steven (CAI - Atlanta)>I'm not going to do this,
is probably not how you want to go about</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2130-3
00:14:12.490 --> 00:14:16.321
<v Schrembeck, Steven (CAI - Atlanta)>this. It's not a good start.
I'm not saying that you should never do</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2130-4
00:14:16.321 --> 00:14:18.486
<v Schrembeck, Steven (CAI - Atlanta)>this. You should never outright say no.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2176-0
00:14:20.646 --> 00:14:23.706
<v Schrembeck, Steven (CAI - Atlanta)>However,
when you push back or you question or you</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2176-1
00:14:23.706 --> 00:14:26.586
<v Schrembeck, Steven (CAI - Atlanta)>get involved,
especially outside your job role,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2176-2
00:14:26.586 --> 00:14:31.086
<v Schrembeck, Steven (CAI - Atlanta)>no matter how small, pretty recently,
somebody wanted to put an icon in an</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2176-3
00:14:31.086 --> 00:14:33.726
<v Schrembeck, Steven (CAI - Atlanta)>application. The icon,
it looked like crap.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2176-4
00:14:33.726 --> 00:14:38.226
<v Schrembeck, Steven (CAI - Atlanta)>Like you couldn't understand what it was
communicating. It was just noise.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2176-5
00:14:38.226 --> 00:14:38.886
<v Schrembeck, Steven (CAI - Atlanta)>It was bad.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2193-0
00:14:40.086 --> 00:14:43.484
<v Schrembeck, Steven (CAI - Atlanta)>That's my personal opinion,
but I did cite some actual reasons for</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2193-1
00:14:43.484 --> 00:14:45.766
<v Schrembeck, Steven (CAI - Atlanta)>why it was unreadable,
how it wasn't useful.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2248-0
00:14:48.086 --> 00:14:51.568
<v Schrembeck, Steven (CAI - Atlanta)>This had nothing to do with me.
I was like barely even involved in this</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2248-1
00:14:51.568 --> 00:14:54.276
<v Schrembeck, Steven (CAI - Atlanta)>task, but you know,
sort of thoughtfully brought it up,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2248-2
00:14:54.276 --> 00:14:57.902
<v Schrembeck, Steven (CAI - Atlanta)>made some suggestions how it should be
changed. That's it. Like it seemed,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2248-3
00:14:57.902 --> 00:15:01.432
<v Schrembeck, Steven (CAI - Atlanta)>why even say anything? It seems dumb.
And if it's a total waste of time,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2248-4
00:15:01.432 --> 00:15:04.140
<v Schrembeck, Steven (CAI - Atlanta)>obviously, you know,
get your ROI out of this. However,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2248-5
00:15:04.140 --> 00:15:07.766
<v Schrembeck, Steven (CAI - Atlanta)>but when you do that kind of thing,
you are showing the people around you.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2293-0
00:15:08.326 --> 00:15:12.335
<v Schrembeck, Steven (CAI - Atlanta)>that it's okay to question.
It's okay to have doubts about different</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2293-1
00:15:12.335 --> 00:15:15.299
<v Schrembeck, Steven (CAI - Atlanta)>parts of the process.
How did we get to this idea?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2293-2
00:15:15.299 --> 00:15:18.378
<v Schrembeck, Steven (CAI - Atlanta)>How do we know whether this is going to
work or not?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2293-3
00:15:18.378 --> 00:15:21.922
<v Schrembeck, Steven (CAI - Atlanta)>Why are we investing so much in this?
Help me understand it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2293-4
00:15:21.922 --> 00:15:26.105
<v Schrembeck, Steven (CAI - Atlanta)>When you do things like that,
you're showing the people around you that</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2293-5
00:15:26.105 --> 00:15:26.686
<v Schrembeck, Steven (CAI - Atlanta)>it's okay.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2336-0
00:15:27.926 --> 00:15:30.976
<v Schrembeck, Steven (CAI - Atlanta)>to be involved in other areas of the
business.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2336-1
00:15:30.976 --> 00:15:35.129
<v Schrembeck, Steven (CAI - Atlanta)>It's okay to be involved in things that
are just not your lane.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2336-2
00:15:35.129 --> 00:15:38.893
<v Schrembeck, Steven (CAI - Atlanta)>And human beings are complex,
and we have a lot to offer.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2336-3
00:15:38.893 --> 00:15:43.759
<v Schrembeck, Steven (CAI - Atlanta)>We're much more expressive than our
single job role would have us believe.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2336-4
00:15:43.759 --> 00:15:45.446
<v Schrembeck, Steven (CAI - Atlanta)>Also, we need to be shown.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2366-0
00:15:45.566 --> 00:15:47.603
<v Schrembeck, Steven (CAI - Atlanta)>We're experiential,
so you change the culture,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2366-1
00:15:47.603 --> 00:15:49.769
<v Schrembeck, Steven (CAI - Atlanta)>and every time you do, you make it easier,
right?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2366-2
00:15:49.769 --> 00:15:53.234
<v Schrembeck, Steven (CAI - Atlanta)>So you're making it easier for somebody
else to question something big when you</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2366-3
00:15:53.234 --> 00:15:55.834
<v Schrembeck, Steven (CAI - Atlanta)>question something small,
as long as how you're doing it is</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2366-4
00:15:55.834 --> 00:15:58.086
<v Schrembeck, Steven (CAI - Atlanta)>actually, you know,
well-intentioned and effective.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2392-0
00:15:59.286 --> 00:16:03.046
<v Schrembeck, Steven (CAI - Atlanta)>We can keep going.
This is thinking beyond the job role of</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2392-1
00:16:03.046 --> 00:16:06.423
<v Schrembeck, Steven (CAI - Atlanta)>engineering in particular,
but also everything else.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2392-2
00:16:06.423 --> 00:16:10.246
<v Schrembeck, Steven (CAI - Atlanta)>How does this sort of behavior change how
we work together?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2394-0
00:16:11.606 --> 00:16:12.646
<v Schrembeck, Steven (CAI - Atlanta)>What does it mean for our life?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2446-0
00:16:14.926 --> 00:16:18.539
<v Schrembeck, Steven (CAI - Atlanta)>Cool. All right,
so we talked about mostly reactive stuff</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2446-1
00:16:18.539 --> 00:16:21.591
<v Schrembeck, Steven (CAI - Atlanta)>for now,
which is important and most we're going</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2446-2
00:16:21.591 --> 00:16:25.328
<v Schrembeck, Steven (CAI - Atlanta)>to face. However,
you can do stuff that no one asked you to</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2446-3
00:16:25.328 --> 00:16:29.938
<v Schrembeck, Steven (CAI - Atlanta)>do. Spoiler, you're a free person.
You don't have to do everything you're</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2446-4
00:16:29.938 --> 00:16:32.678
<v Schrembeck, Steven (CAI - Atlanta)>told.
You will reap the consequences of not</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2446-5
00:16:32.678 --> 00:16:36.166
<v Schrembeck, Steven (CAI - Atlanta)>doing what you're told,
so that's also true. However...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2452-0
00:16:37.766 --> 00:16:39.920
<v Schrembeck, Steven (CAI - Atlanta)>You can do things that nobody asked you
to do.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2452-1
00:16:39.920 --> 00:16:42.486
<v Schrembeck, Steven (CAI - Atlanta)>This is easier because nobody's paying
attention to it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2510-0
00:16:43.766 --> 00:16:46.493
<v Schrembeck, Steven (CAI - Atlanta)>And I am of the belief that collectively
as a society,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2510-1
00:16:46.493 --> 00:16:49.071
<v Schrembeck, Steven (CAI - Atlanta)>but also of course that permeates even
our culture,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2510-2
00:16:49.071 --> 00:16:52.739
<v Schrembeck, Steven (CAI - Atlanta)>especially in large organizations.
We are severely deficient in proactive</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2510-3
00:16:52.739 --> 00:16:55.813
<v Schrembeck, Steven (CAI - Atlanta)>enthusiasm. That is,
seeing a thing that could change and not</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2510-4
00:16:55.813 --> 00:16:58.540
<v Schrembeck, Steven (CAI - Atlanta)>just complaining about it at the water
cooler, but no,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2510-5
00:16:58.540 --> 00:17:02.406
<v Schrembeck, Steven (CAI - Atlanta)>I'm actually going to take some steps.
I'm going to start asking some people.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2547-0
00:17:02.526 --> 00:17:05.585
<v Schrembeck, Steven (CAI - Atlanta)>I'm gonna start, you know,
putting some allies together,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2547-1
00:17:05.585 --> 00:17:09.234
<v Schrembeck, Steven (CAI - Atlanta)>see what they think about this,
making sure my understanding of the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2547-2
00:17:09.234 --> 00:17:13.044
<v Schrembeck, Steven (CAI - Atlanta)>opportunity or problem is right.
And then just start putting things in</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2547-3
00:17:13.044 --> 00:17:16.908
<v Schrembeck, Steven (CAI - Atlanta)>motion, start talking about it.
You don't even necessarily have to act,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2547-4
00:17:16.908 --> 00:17:17.766
<v Schrembeck, Steven (CAI - Atlanta)>but you can. And</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2599-0
00:17:19.526 --> 00:17:23.488
<v Schrembeck, Steven (CAI - Atlanta)>We are very deficient in this.
And a lot of this is just how things work</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2599-1
00:17:23.488 --> 00:17:27.504
<v Schrembeck, Steven (CAI - Atlanta)>in terms of a top-down structure and
making sure that things are ordered.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2599-2
00:17:27.504 --> 00:17:31.954
<v Schrembeck, Steven (CAI - Atlanta)>But that's very difficult in a changing
environment when you can spin up software</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2599-3
00:17:31.954 --> 00:17:34.830
<v Schrembeck, Steven (CAI - Atlanta)>or various other products very quickly.
AI assisted,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2599-4
00:17:34.830 --> 00:17:38.086
<v Schrembeck, Steven (CAI - Atlanta)>particularly at the prototype and early
development stages.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2610-0
00:17:38.726 --> 00:17:41.553
<v Schrembeck, Steven (CAI - Atlanta)>Very, very fast.
When change happens so rapidly,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2610-1
00:17:41.553 --> 00:17:44.726
<v Schrembeck, Steven (CAI - Atlanta)>and in our industry, culturally,
everything is moving.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2660-0
00:17:45.846 --> 00:17:50.496
<v Schrembeck, Steven (CAI - Atlanta)>It's difficult to have a very rigid,
linear process for development.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2660-1
00:17:50.496 --> 00:17:55.684
<v Schrembeck, Steven (CAI - Atlanta)>You need people who are sort of lower on
the chains, bottom-up intelligence,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2660-2
00:17:55.684 --> 00:18:00.940
<v Schrembeck, Steven (CAI - Atlanta)>to identify opportunities and challenges
and actually feel like they have the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2660-3
00:18:00.940 --> 00:18:05.926
<v Schrembeck, Steven (CAI - Atlanta)>courage and the ability to do something
about it. My advice is to just...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2703-0
00:18:06.086 --> 00:18:08.956
<v Schrembeck, Steven (CAI - Atlanta)>Try. Now,
if you're going to act outside your job</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2703-1
00:18:08.956 --> 00:18:12.744
<v Schrembeck, Steven (CAI - Atlanta)>role, which I do many times,
make sure you're doing your job well</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2703-2
00:18:12.744 --> 00:18:15.384
<v Schrembeck, Steven (CAI - Atlanta)>first.
That should be without saying that you</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2703-3
00:18:15.384 --> 00:18:19.516
<v Schrembeck, Steven (CAI - Atlanta)>are at least doing your job well,
and you're not causing more problems,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2703-4
00:18:19.516 --> 00:18:23.017
<v Schrembeck, Steven (CAI - Atlanta)>and you're also not neglecting your
actual responsibilities,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2703-5
00:18:23.017 --> 00:18:24.566
<v Schrembeck, Steven (CAI - Atlanta)>your core responsibilities.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2763-0
00:18:25.446 --> 00:18:27.836
<v Schrembeck, Steven (CAI - Atlanta)>I do think we have a greater
responsibility.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2763-1
00:18:27.836 --> 00:18:32.137
<v Schrembeck, Steven (CAI - Atlanta)>And the last thing I'll say about that is
my favorite approach is literally just</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2763-2
00:18:32.137 --> 00:18:36.173
<v Schrembeck, Steven (CAI - Atlanta)>picking higher level company goals.
You know, like we had a goal last year,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2763-3
00:18:36.173 --> 00:18:38.988
<v Schrembeck, Steven (CAI - Atlanta)>I think, or whatever,
increase marketplace vibrancy.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2763-4
00:18:38.988 --> 00:18:41.749
<v Schrembeck, Steven (CAI - Atlanta)>That's your goal.
You're on a specific thing with a</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2763-5
00:18:41.749 --> 00:18:44.192
<v Schrembeck, Steven (CAI - Atlanta)>specific task.
But if you have free capacity,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2763-6
00:18:44.192 --> 00:18:47.006
<v Schrembeck, Steven (CAI - Atlanta)>or you can just talk to people or get an
idea going,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2812-0
00:18:47.606 --> 00:18:51.339
<v Schrembeck, Steven (CAI - Atlanta)>That is your goal.
You are responsible to higher level ideas</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2812-1
00:18:51.339 --> 00:18:56.051
<v Schrembeck, Steven (CAI - Atlanta)>and values and company directives.
And that is the easiest way to circumvent</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2812-2
00:18:56.051 --> 00:19:01.007
<v Schrembeck, Steven (CAI - Atlanta)>lower level sort of bad ideas or just
complacency or nobody wants to take it on.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2812-3
00:19:01.007 --> 00:19:05.903
<v Schrembeck, Steven (CAI - Atlanta)>If you are willing to supply the effort,
you're willing to take a little bit of</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2812-4
00:19:05.903 --> 00:19:07.126
<v Schrembeck, Steven (CAI - Atlanta)>career capital risk,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2854-0
00:19:08.326 --> 00:19:13.346
<v Schrembeck, Steven (CAI - Atlanta)>and you can point to something that is
aligned to company values somewhere,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2854-1
00:19:13.346 --> 00:19:18.102
<v Schrembeck, Steven (CAI - Atlanta)>directive somewhere, you can do it.
Just go do it. Don't worry so much.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2854-2
00:19:18.102 --> 00:19:22.659
<v Schrembeck, Steven (CAI - Atlanta)>As long as you're being responsible and
you're not negligent, again,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2854-3
00:19:22.659 --> 00:19:25.962
<v Schrembeck, Steven (CAI - Atlanta)>don't figure it out.
You know what the risks are.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2854-4
00:19:25.962 --> 00:19:26.886
<v Schrembeck, Steven (CAI - Atlanta)>Just go do it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2896-0
00:19:27.206 --> 00:19:31.668
<v Schrembeck, Steven (CAI - Atlanta)>Don't worry about the billing codes.
Tell your manager if you want to.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2896-1
00:19:31.668 --> 00:19:35.689
<v Schrembeck, Steven (CAI - Atlanta)>But that is my advice.
That's where most of the positive change</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2896-2
00:19:35.689 --> 00:19:39.710
<v Schrembeck, Steven (CAI - Atlanta)>that I've been able to create has come
from. I just didn't ask.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2896-3
00:19:39.710 --> 00:19:42.726
<v Schrembeck, Steven (CAI - Atlanta)>I asked where I was concerned.
But beyond that,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2928-0
00:19:43.926 --> 00:19:48.156
<v Schrembeck, Steven (CAI - Atlanta)>Just go try things or just make enough to
show somebody, to inspire somebody.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2928-1
00:19:48.156 --> 00:19:51.138
<v Schrembeck, Steven (CAI - Atlanta)>It seems so simple,
but this is just a reminder. Yeah,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2928-2
00:19:51.138 --> 00:19:55.477
<v Schrembeck, Steven (CAI - Atlanta)>you can do things that nobody asks you to
do. Not only can you, but you should.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2928-3
00:19:55.477 --> 00:19:56.886
<v Schrembeck, Steven (CAI - Atlanta)>And I think that you have.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2932-0
00:19:58.406 --> 00:19:59.526
<v Schrembeck, Steven (CAI - Atlanta)>Every right to do so.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2983-0
00:20:00.806 --> 00:20:05.486
<v Schrembeck, Steven (CAI - Atlanta)>So say what you really mean in the next
slide is also pretty related to this.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2983-1
00:20:05.486 --> 00:20:08.426
<v Schrembeck, Steven (CAI - Atlanta)>Chances are you know something that is
valuable.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2983-2
00:20:08.426 --> 00:20:13.286
<v Schrembeck, Steven (CAI - Atlanta)>And do not discount that because it is
outside of your lane, essentially. Again,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2983-3
00:20:13.286 --> 00:20:17.666
<v Schrembeck, Steven (CAI - Atlanta)>however, there's always wait to,
if you're going to go against the flow,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2983-4
00:20:17.666 --> 00:20:20.786
<v Schrembeck, Steven (CAI - Atlanta)>which is fine,
we need people to change the flow of</v>

49a9543a-18c5-40cc-b726-eb499dec5215/2983-5
00:20:20.786 --> 00:20:21.206
<v Schrembeck, Steven (CAI - Atlanta)>things,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3052-0
00:20:21.766 --> 00:20:23.526
<v Schrembeck, Steven (CAI - Atlanta)>Just, you know, make sure.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3086-0
00:20:24.566 --> 00:20:27.414
<v Schrembeck, Steven (CAI - Atlanta)>you're likely to be right.
You need to be effective.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3086-1
00:20:27.414 --> 00:20:31.229
<v Schrembeck, Steven (CAI - Atlanta)>But say what you really mean,
because if you don't say what you really</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3086-2
00:20:31.229 --> 00:20:34.507
<v Schrembeck, Steven (CAI - Atlanta)>mean, just like before,
the friction and the pressure in the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3086-3
00:20:34.507 --> 00:20:38.537
<v Schrembeck, Steven (CAI - Atlanta)>system, it always comes out somewhere.
Chances are you're not the only one</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3086-4
00:20:38.537 --> 00:20:41.331
<v Schrembeck, Steven (CAI - Atlanta)>feeling it.
I highly recommend that you are direct,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3086-5
00:20:41.331 --> 00:20:43.910
<v Schrembeck, Steven (CAI - Atlanta)>you're transparent,
obviously non-inflammatory.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3086-6
00:20:43.910 --> 00:20:46.166
<v Schrembeck, Steven (CAI - Atlanta)>How you say things really, really matters.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3098-0
00:20:46.646 --> 00:20:51.830
<v Schrembeck, Steven (CAI - Atlanta)>As long as all those boxes are checked,
I have never regretted speaking my mind.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3098-1
00:20:51.830 --> 00:20:54.966
<v Schrembeck, Steven (CAI - Atlanta)>And things almost always get better when
you do.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3146-0
00:20:57.686 --> 00:21:02.339
<v Schrembeck, Steven (CAI - Atlanta)>Hand in hand with that is the next one.
Oh, ask for what you really want.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3146-1
00:21:02.339 --> 00:21:05.734
<v Schrembeck, Steven (CAI - Atlanta)>This is a real crazy idea,
but you are a free person.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3146-2
00:21:05.734 --> 00:21:09.695
<v Schrembeck, Steven (CAI - Atlanta)>And this organization,
like every organization at every level,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3146-3
00:21:09.695 --> 00:21:14.034
<v Schrembeck, Steven (CAI - Atlanta)>is just composed of people.
And if those people don't say or ask for</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3146-4
00:21:14.034 --> 00:21:18.246
<v Schrembeck, Steven (CAI - Atlanta)>what they want in the way that they work,
what they're working on,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3196-0
00:21:18.526 --> 00:21:21.147
<v Schrembeck, Steven (CAI - Atlanta)>what they think matters,
what they think is effective,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3196-1
00:21:21.147 --> 00:21:24.243
<v Schrembeck, Steven (CAI - Atlanta)>how they think things could be improved,
then it doesn't happen.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3196-2
00:21:24.243 --> 00:21:28.150
<v Schrembeck, Steven (CAI - Atlanta)>What you're going to get is you're going
to get the people who are willing to ask</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3196-3
00:21:28.150 --> 00:21:30.627
<v Schrembeck, Steven (CAI - Atlanta)>what they want,
you're going to get what they want.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3196-4
00:21:30.627 --> 00:21:33.057
<v Schrembeck, Steven (CAI - Atlanta)>And if those are not aligned, well,
that's on you.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3196-5
00:21:33.057 --> 00:21:37.011
<v Schrembeck, Steven (CAI - Atlanta)>So hopefully this helps in the sense that
I believe there are only two things that</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3196-6
00:21:37.011 --> 00:21:38.726
<v Schrembeck, Steven (CAI - Atlanta)>actually matter here. Effectiveness.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3240-0
00:21:38.766 --> 00:21:44.108
<v Schrembeck, Steven (CAI - Atlanta)>and alignment, meaning to company goals,
product goals, your role, moral, ethical,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3240-1
00:21:44.108 --> 00:21:47.969
<v Schrembeck, Steven (CAI - Atlanta)>your personal values,
as long as it's aligned and it works,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3240-2
00:21:47.969 --> 00:21:52.796
<v Schrembeck, Steven (CAI - Atlanta)>literally everything else is just
somebody's opinion. So that in practice,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3240-3
00:21:52.796 --> 00:21:57.686
<v Schrembeck, Steven (CAI - Atlanta)>somebody else's opinion can matter a lot,
depending on whose opinion it is.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3288-0
00:21:57.966 --> 00:22:01.084
<v Schrembeck, Steven (CAI - Atlanta)>So, you know,
but it's important to remember that you</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3288-1
00:22:01.084 --> 00:22:05.702
<v Schrembeck, Steven (CAI - Atlanta)>can have what you want and you're only
going to get it if you ask for it or you</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3288-2
00:22:05.702 --> 00:22:08.819
<v Schrembeck, Steven (CAI - Atlanta)>work for it.
So if you feel strongly about something,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3288-3
00:22:08.819 --> 00:22:13.437
<v Schrembeck, Steven (CAI - Atlanta)>whether it's a process change or whether
it's a change in investment or product</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3288-4
00:22:13.437 --> 00:22:16.381
<v Schrembeck, Steven (CAI - Atlanta)>direction,
don't be afraid to start a conversation</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3288-5
00:22:16.381 --> 00:22:17.766
<v Schrembeck, Steven (CAI - Atlanta)>and start asking for it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3322-0
00:22:18.126 --> 00:22:21.186
<v Schrembeck, Steven (CAI - Atlanta)>At the very least, get it going.
You don't have to come out the gate</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3322-1
00:22:21.186 --> 00:22:23.624
<v Schrembeck, Steven (CAI - Atlanta)>demanding stuff.
That's probably not going to work out</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3322-2
00:22:23.624 --> 00:22:26.684
<v Schrembeck, Steven (CAI - Atlanta)>well. But that's my advice.
Don't forget that you can change things.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3322-3
00:22:26.684 --> 00:22:28.768
<v Schrembeck, Steven (CAI - Atlanta)>Just a reminder. And every time you do,
again,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3322-4
00:22:28.768 --> 00:22:31.206
<v Schrembeck, Steven (CAI - Atlanta)>you give everyone else a license to do
the same thing.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3375-0
00:22:32.286 --> 00:22:35.456
<v Schrembeck, Steven (CAI - Atlanta)>But even if it doesn't work,
you may have inspired somebody.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3375-1
00:22:35.456 --> 00:22:38.834
<v Schrembeck, Steven (CAI - Atlanta)>So there's no separation.
And I mentioned this last time between</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3375-2
00:22:38.834 --> 00:22:41.849
<v Schrembeck, Steven (CAI - Atlanta)>work and life. I don't see it that way.
You should bring,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3375-3
00:22:41.849 --> 00:22:45.798
<v Schrembeck, Steven (CAI - Atlanta)>you should be getting something out of
your work. So selfish, selflessness,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3375-4
00:22:45.798 --> 00:22:48.708
<v Schrembeck, Steven (CAI - Atlanta)>meaning it is for me,
but it's also for everybody else.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3375-5
00:22:48.708 --> 00:22:52.086
<v Schrembeck, Steven (CAI - Atlanta)>That's a good way to live.
And I think you should bring yourself</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3394-0
00:22:52.246 --> 00:22:54.874
<v Schrembeck, Steven (CAI - Atlanta)>into your work as much as you can,
because again,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3394-1
00:22:54.874 --> 00:22:58.711
<v Schrembeck, Steven (CAI - Atlanta)>you're giving a license to other people
around you to do the same thing.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3394-2
00:22:58.711 --> 00:23:01.286
<v Schrembeck, Steven (CAI - Atlanta)>This is a different kind of defiance.
It is a...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3449-0
00:23:02.366 --> 00:23:05.817
<v Schrembeck, Steven (CAI - Atlanta)>This is who I want to be,
how I want to act. And of course,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3449-1
00:23:05.817 --> 00:23:09.325
<v Schrembeck, Steven (CAI - Atlanta)>it can cause problems,
but you're giving license to everyone</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3449-2
00:23:09.325 --> 00:23:12.890
<v Schrembeck, Steven (CAI - Atlanta)>else to do the same.
And it's creating more of a culture that</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3449-3
00:23:12.890 --> 00:23:16.973
<v Schrembeck, Steven (CAI - Atlanta)>you're looking for. Of course,
there is a risk. But this is my advice,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3449-4
00:23:16.973 --> 00:23:19.791
<v Schrembeck, Steven (CAI - Atlanta)>which is if you feel things,
if you want things,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3449-5
00:23:19.791 --> 00:23:23.126
<v Schrembeck, Steven (CAI - Atlanta)>if you have things you need to say,
especially when it is</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3473-0
00:23:23.326 --> 00:23:27.469
<v Schrembeck, Steven (CAI - Atlanta)>other people's interests.
That's the selflessness part of that.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3473-1
00:23:27.469 --> 00:23:31.677
<v Schrembeck, Steven (CAI - Atlanta)>It's in their interest as well.
Just ask for it, just demand it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3473-2
00:23:31.677 --> 00:23:36.726
<v Schrembeck, Steven (CAI - Atlanta)>And I think you'll be surprised by the
results. That is my experience anyway.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3525-0
00:23:38.966 --> 00:23:42.190
<v Schrembeck, Steven (CAI - Atlanta)>All right, I think there's one more,
right? Here we go. Yeah,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3525-1
00:23:42.190 --> 00:23:45.777
<v Schrembeck, Steven (CAI - Atlanta)>I'll leave you with this actual part and
then we will go into Q&amp;</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3525-2
00:23:45.777 --> 00:23:48.584
<v Schrembeck, Steven (CAI - Atlanta)>A or discussion.
Just you can tell me how wrong I am.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3525-3
00:23:48.584 --> 00:23:51.912
<v Schrembeck, Steven (CAI - Atlanta)>All right, so that is,
there's a moment coming for each of you.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3525-4
00:23:51.912 --> 00:23:54.407
<v Schrembeck, Steven (CAI - Atlanta)>I just,
I just know it will happen because that</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3525-5
00:23:54.407 --> 00:23:57.526
<v Schrembeck, Steven (CAI - Atlanta)>just seems to be how reality works.
Now that you know this,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3571-0
00:23:58.006 --> 00:24:01.963
<v Schrembeck, Steven (CAI - Atlanta)>Now that you're aware of this,
there's an inflection point where some</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3571-1
00:24:01.963 --> 00:24:06.202
<v Schrembeck, Steven (CAI - Atlanta)>work you think is not worth doing or is
counter to the actual goals of the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3571-2
00:24:06.202 --> 00:24:09.706
<v Schrembeck, Steven (CAI - Atlanta)>product or the business or what the
customer wants. Reactive,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3571-3
00:24:09.706 --> 00:24:13.041
<v Schrembeck, Steven (CAI - Atlanta)>or you're going to see a problem and
you're going to know,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3571-4
00:24:13.041 --> 00:24:17.166
<v Schrembeck, Steven (CAI - Atlanta)>I could probably do something about that.
You're going to have a choice.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3626-0
00:24:17.246 --> 00:24:20.248
<v Schrembeck, Steven (CAI - Atlanta)>This is a moment where you will have to
decide, will I?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3626-1
00:24:20.248 --> 00:24:23.302
<v Schrembeck, Steven (CAI - Atlanta)>Am I going to do something or not?
When I say something,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3626-2
00:24:23.302 --> 00:24:26.625
<v Schrembeck, Steven (CAI - Atlanta)>am I going to ask a question?
Am I going to get more context?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3626-3
00:24:26.625 --> 00:24:30.912
<v Schrembeck, Steven (CAI - Atlanta)>Assume competency in the other person.
However, you're going to just ignore it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3626-4
00:24:30.912 --> 00:24:35.360
<v Schrembeck, Steven (CAI - Atlanta)>You're going to quietly bury it and just
move on and pretend that you did not know</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3626-5
00:24:35.360 --> 00:24:36.646
<v Schrembeck, Steven (CAI - Atlanta)>that you could have had.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3663-0
00:24:37.206 --> 00:24:40.203
<v Schrembeck, Steven (CAI - Atlanta)>some small act of defiance here and made
things better.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3663-1
00:24:40.203 --> 00:24:44.590
<v Schrembeck, Steven (CAI - Atlanta)>So it's really your choice in that moment.
And I promise if you make that choice,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3663-2
00:24:44.590 --> 00:24:49.138
<v Schrembeck, Steven (CAI - Atlanta)>you will not be the same person afterward.
And it will affect how you see everything</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3663-3
00:24:49.138 --> 00:24:52.562
<v Schrembeck, Steven (CAI - Atlanta)>in life and every challenge,
especially the ones with conflict,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3663-4
00:24:52.562 --> 00:24:53.846
<v Schrembeck, Steven (CAI - Atlanta)>especially the ones that</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3697-0
00:24:55.046 --> 00:24:58.721
<v Schrembeck, Steven (CAI - Atlanta)>feel right,
but are not convenient for you.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3697-1
00:24:58.721 --> 00:25:04.065
<v Schrembeck, Steven (CAI - Atlanta)>And you will not regret,
at least I have never regretted making</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3697-2
00:25:04.065 --> 00:25:10.162
<v Schrembeck, Steven (CAI - Atlanta)>the choice that was not convenient for me,
but felt right at some level.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3697-3
00:25:10.162 --> 00:25:14.086
<v Schrembeck, Steven (CAI - Atlanta)>So that's the talk.
Anyone have any questions?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3699-0
00:25:14.726 --> 00:25:15.526
<v Schrembeck, Steven (CAI - Atlanta)>Comments.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3702-0
00:25:24.886 --> 00:25:26.486
<v Schrembeck, Steven (CAI - Atlanta)>We have a Greg.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3711-0
00:25:30.486 --> 00:25:35.166
<v MacConnell, Rick (CAI - Atlanta)>I love this, Steven.
Thank you for doing it. I had a...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3709-0
00:25:33.406 --> 00:25:33.846
<v Schrembeck, Steven (CAI - Atlanta)>Okay.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3715-0
00:25:36.446 --> 00:25:37.286
<v MacConnell, Rick (CAI - Atlanta)>Mentor when I.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3719-0
00:25:38.326 --> 00:25:39.686
<v MacConnell, Rick (CAI - Atlanta)>I was much younger and had...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3725-0
00:25:40.886 --> 00:25:43.206
<v MacConnell, Rick (CAI - Atlanta)>First started my career at Cox who taught
me that.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3743-0
00:25:44.286 --> 00:25:47.545
<v MacConnell, Rick (CAI - Atlanta)>If you're gonna wait for permission to do
the right thing,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3743-1
00:25:47.545 --> 00:25:50.086
<v MacConnell, Rick (CAI - Atlanta)>you're probably gonna be waiting for a
while.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3746-0
00:25:51.446 --> 00:25:52.406
<v MacConnell, Rick (CAI - Atlanta)>I love what you were.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3757-0
00:25:53.446 --> 00:25:57.313
<v MacConnell, Rick (CAI - Atlanta)>Saying about, you know,
it's OK to do things that you can do more</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3757-1
00:25:57.313 --> 00:25:57.606
<v MacConnell, Rick (CAI - Atlanta)>than.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3760-0
00:25:58.926 --> 00:26:00.086
<v MacConnell, Rick (CAI - Atlanta)>What you've been asked to do?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3768-0
00:26:01.766 --> 00:26:04.566
<v MacConnell, Rick (CAI - Atlanta)>But my question is,
you talked a little bit about...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3770-0
00:26:06.246 --> 00:26:07.126
<v MacConnell, Rick (CAI - Atlanta)>Defiance.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3776-0
00:26:08.006 --> 00:26:12.646
<v MacConnell, Rick (CAI - Atlanta)>I'm wondering what your thoughts are
about compliance.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3778-0
00:26:14.886 --> 00:26:15.846
<v Schrembeck, Steven (CAI - Atlanta)>I think that...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3819-0
00:26:17.206 --> 00:26:20.697
<v Schrembeck, Steven (CAI - Atlanta)>Most of what we do,
as long as things are working,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3819-1
00:26:20.697 --> 00:26:25.420
<v Schrembeck, Steven (CAI - Atlanta)>should be compliant, right?
You don't want to introduce noise into a</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3819-2
00:26:25.420 --> 00:26:29.869
<v Schrembeck, Steven (CAI - Atlanta)>system, even just, you know,
the medicine becomes worse than the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3819-3
00:26:29.869 --> 00:26:34.250
<v Schrembeck, Steven (CAI - Atlanta)>poison. At some point,
my thoughts are compliance should be the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3819-4
00:26:34.250 --> 00:26:36.166
<v Schrembeck, Steven (CAI - Atlanta)>norm in a functional system.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3824-0
00:26:36.486 --> 00:26:40.006
<v Schrembeck, Steven (CAI - Atlanta)>You shouldn't need this out all that
often, however.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3882-0
00:26:41.286 --> 00:26:45.643
<v Schrembeck, Steven (CAI - Atlanta)>I think it's important to know that we
are individuals and that we should be</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3882-1
00:26:45.643 --> 00:26:49.491
<v Schrembeck, Steven (CAI - Atlanta)>able to express a defiance against the
status quo or how things are</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3882-2
00:26:49.491 --> 00:26:51.981
<v Schrembeck, Steven (CAI - Atlanta)>traditionally done,
or against complacency,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3882-3
00:26:51.981 --> 00:26:55.885
<v Schrembeck, Steven (CAI - Atlanta)>just didn't do the research,
or didn't put a lot of thought into it,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3882-4
00:26:55.885 --> 00:26:59.620
<v Schrembeck, Steven (CAI - Atlanta)>or it was politically convenient for
somebody else. This is easy,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3882-5
00:26:59.620 --> 00:27:02.166
<v Schrembeck, Steven (CAI - Atlanta)>or it's too much work,
or it takes too long.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3918-0
00:27:02.686 --> 00:27:05.300
<v Schrembeck, Steven (CAI - Atlanta)>Whatever.
We should feel like we can be</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3918-1
00:27:05.300 --> 00:27:09.220
<v Schrembeck, Steven (CAI - Atlanta)>non-compliant without concern. Again,
for the greater good,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3918-2
00:27:09.220 --> 00:27:14.578
<v Schrembeck, Steven (CAI - Atlanta)>should be net positive, well-intentioned,
without too much concern for ourselves,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3898-0
00:27:13.526 --> 00:27:13.686
<v MacConnell, Rick (CAI - Atlanta)>Mm.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3918-3
00:27:14.578 --> 00:27:18.106
<v Schrembeck, Steven (CAI - Atlanta)>even if there is some.
It does take a little courage,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3918-4
00:27:18.106 --> 00:27:21.046
<v Schrembeck, Steven (CAI - Atlanta)>but it should be compliant most of the
time.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3950-0
00:27:22.246 --> 00:27:27.176
<v Schrembeck, Steven (CAI - Atlanta)>And a lot, so much of this is in the how,
not the what you're doing. Oh,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3950-1
00:27:27.176 --> 00:27:31.363
<v Schrembeck, Steven (CAI - Atlanta)>I'm still here. That is my opinion.
If you are non-compliant,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3926-0
00:27:27.526 --> 00:27:28.006
<v MacConnell, Rick (CAI - Atlanta)>Mhm.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3950-2
00:27:31.363 --> 00:27:34.806
<v Schrembeck, Steven (CAI - Atlanta)>how you are non-compliant is very,
very important.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3972-0
00:27:35.846 --> 00:27:42.138
<v MacConnell, Rick (CAI - Atlanta)>Yeah, I didn't want to lead the witness.
And we don't have to go any further into</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3954-0
00:27:38.246 --> 00:27:38.646
<v Schrembeck, Steven (CAI - Atlanta)>Sure.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3972-1
00:27:42.138 --> 00:27:45.591
<v MacConnell, Rick (CAI - Atlanta)>this,
but I do wonder if a healthier system,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3972-2
00:27:45.591 --> 00:27:48.966
<v MacConnell, Rick (CAI - Atlanta)>if in a healthy system,
would we rather see</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3977-0
00:27:52.486 --> 00:27:56.326
<v MacConnell, Rick (CAI - Atlanta)>Active defiance over malicious compliance.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4024-0
00:27:57.206 --> 00:28:01.143
<v Schrembeck, Steven (CAI - Atlanta)>I would, personally,
but I'm incredibly biased giving this</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4024-1
00:28:01.143 --> 00:28:05.479
<v Schrembeck, Steven (CAI - Atlanta)>speech. So I'd say yes, it depends.
The more disordered you are,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/3993-0
00:28:04.966 --> 00:28:05.366
<v MacConnell, Rick (CAI - Atlanta)>Okay.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4024-2
00:28:05.479 --> 00:28:10.283
<v Schrembeck, Steven (CAI - Atlanta)>the more important it is that the people
are individually competent and</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4024-3
00:28:10.283 --> 00:28:14.886
<v Schrembeck, Steven (CAI - Atlanta)>well-intentioned in a distributed system,
I think, for most of them.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4062-0
00:28:15.726 --> 00:28:19.405
<v Schrembeck, Steven (CAI - Atlanta)>hierarchy and structure and process make
up for a lot of failings,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4062-1
00:28:19.405 --> 00:28:23.083
<v Schrembeck, Steven (CAI - Atlanta)>some of which could be moral failings.
That's definitely possible.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4062-2
00:28:23.083 --> 00:28:26.980
<v Schrembeck, Steven (CAI - Atlanta)>Whatever you want to call that.
Not necessarily doing the wrong thing,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4062-3
00:28:26.980 --> 00:28:31.482
<v Schrembeck, Steven (CAI - Atlanta)>but being lazy or just taking a shortcut.
You need higher quality people, really,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4062-4
00:28:31.482 --> 00:28:34.446
<v Schrembeck, Steven (CAI - Atlanta)>if you're going to have more disorder,
is my opinion.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4061-0
00:28:36.206 --> 00:28:37.446
<v MacConnell, Rick (CAI - Atlanta)>There, go ahead, Gregori.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4071-0
00:28:39.686 --> 00:28:43.286
<v Faroux, Gregori (CAI - Mission)>Happy New Year, everyone. Very good talk.
Haddad.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4120-0
00:28:44.726 --> 00:28:47.731
<v Faroux, Gregori (CAI - Mission)>A question,
because I always recommend the team to</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4120-1
00:28:47.731 --> 00:28:50.560
<v Faroux, Gregori (CAI - Mission)>speak up,
but I think that is my personal bias,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4120-2
00:28:50.560 --> 00:28:53.152
<v Faroux, Gregori (CAI - Mission)>and I don't know,
based on your experience,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4120-3
00:28:53.152 --> 00:28:56.923
<v Faroux, Gregori (CAI - Mission)>if that comply or it doesn't matter,
always advise people like,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4120-4
00:28:56.923 --> 00:29:01.754
<v Faroux, Gregori (CAI - Mission)>it's okay to challenge an idea or person,
but you also have to look at the forum.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4120-5
00:29:01.754 --> 00:29:03.286
<v Faroux, Gregori (CAI - Mission)>You know, if it's a 300...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4157-0
00:29:03.526 --> 00:29:06.710
<v Faroux, Gregori (CAI - Mission)>people,
teams meeting at the end of a sprint</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4157-1
00:29:06.710 --> 00:29:10.884
<v Faroux, Gregori (CAI - Mission)>review, you know,
you speaking up or questioning may sound</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4157-2
00:29:10.884 --> 00:29:14.916
<v Faroux, Gregori (CAI - Mission)>very different,
but if it's like a one-on-one or a small</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4157-3
00:29:14.916 --> 00:29:20.646
<v Faroux, Gregori (CAI - Mission)>group, so I always advise people to like,
hey, a good question can sound very...</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4186-0
00:29:22.566 --> 00:29:26.552
<v Faroux, Gregori (CAI - Mission)>destructive in the different forums.
So like, do you have any recommendation?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4186-1
00:29:26.552 --> 00:29:28.494
<v Faroux, Gregori (CAI - Mission)>Like,
I always recommend start with a</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4186-2
00:29:28.494 --> 00:29:32.582
<v Faroux, Gregori (CAI - Mission)>one-on-one or small group before you
build up, but is it me being too cautious?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4186-3
00:29:32.582 --> 00:29:34.166
<v Faroux, Gregori (CAI - Mission)>Like, what's your take on that?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4253-0
00:29:36.166 --> 00:29:39.234
<v Schrembeck, Steven (CAI - Atlanta)>So the delivery matters a lot, but yes,
also the forum.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4253-1
00:29:39.234 --> 00:29:42.467
<v Schrembeck, Steven (CAI - Atlanta)>Like we are social creatures, right?
Our reputation. Yeah,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4202-0
00:29:41.926 --> 00:29:43.846
<v Faroux, Gregori (CAI - Mission)>I know, but those are, yes.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4253-2
00:29:42.467 --> 00:29:45.206
<v Schrembeck, Steven (CAI - Atlanta)>the threats to our reputation,
perceived threats.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4253-3
00:29:45.206 --> 00:29:48.383
<v Schrembeck, Steven (CAI - Atlanta)>Perception is everything.
There's only perception, right?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4214-0
00:29:48.006 --> 00:29:49.526
<v Faroux, Gregori (CAI - Mission)>Yeah, yeah.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4253-4
00:29:48.383 --> 00:29:52.657
<v Schrembeck, Steven (CAI - Atlanta)>So that matters. The forum matters.
I think I mentioned this in the last talk</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4253-5
00:29:52.657 --> 00:29:56.930
<v Schrembeck, Steven (CAI - Atlanta)>that one of my favorite approaches in
order to be able to challenge something</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4253-6
00:29:56.930 --> 00:29:59.943
<v Schrembeck, Steven (CAI - Atlanta)>that, you know,
it doesn't have anything to do with me</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4237-0
00:29:59.686 --> 00:29:59.926
<v Faroux, Gregori (CAI - Mission)>Who?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4253-7
00:29:59.943 --> 00:30:00.326
<v Schrembeck, Steven (CAI - Atlanta)>really.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4296-0
00:30:00.646 --> 00:30:05.277
<v Schrembeck, Steven (CAI - Atlanta)>is to go talk to people who it is their
thing to have something to do with this</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4296-1
00:30:05.277 --> 00:30:08.809
<v Schrembeck, Steven (CAI - Atlanta)>and get their allegiance beforehand,
make sure I understand,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4296-2
00:30:08.809 --> 00:30:13.208
<v Schrembeck, Steven (CAI - Atlanta)>but also literally rope them in.
Now it's not Steven. Now it's Steven plus,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4273-0
00:30:12.046 --> 00:30:12.406
<v Faroux, Gregori (CAI - Mission)>Teri.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4296-3
00:30:13.208 --> 00:30:16.103
<v Schrembeck, Steven (CAI - Atlanta)>you know,
the actual people who should care about</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4296-4
00:30:16.103 --> 00:30:19.286
<v Schrembeck, Steven (CAI - Atlanta)>this and bringing them to bear on the
problem. And now</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4314-0
00:30:20.086 --> 00:30:23.586
<v Schrembeck, Steven (CAI - Atlanta)>You cannot be written off.
It's really not just a you thing.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4314-1
00:30:23.586 --> 00:30:28.003
<v Schrembeck, Steven (CAI - Atlanta)>That is an easy approach that takes a
little less individual risk and causes</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4314-2
00:30:28.003 --> 00:30:28.806
<v Schrembeck, Steven (CAI - Atlanta)>less problems.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4395-0
00:30:29.366 --> 00:30:32.661
<v Faroux, Gregori (CAI - Mission)>Yeah, true, true.
I was less concerned about the people</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4395-1
00:30:32.661 --> 00:30:35.956
<v Faroux, Gregori (CAI - Mission)>asking the question.
It's more the person receiving the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4395-2
00:30:35.956 --> 00:30:40.545
<v Faroux, Gregori (CAI - Mission)>question may feel more attacked if... No,
it's just I think the forum kind of</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4379-0
00:30:37.686 --> 00:30:39.926
<v Schrembeck, Steven (CAI - Atlanta)>how not to feel attacked,
is that what you're asking for?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4395-3
00:30:40.545 --> 00:30:45.134
<v Faroux, Gregori (CAI - Mission)>change people receive your question.
You know, if I ask you a question about,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4395-4
00:30:45.134 --> 00:30:47.782
<v Faroux, Gregori (CAI - Mission)>hey,
I don't think we're going to make money</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4395-5
00:30:47.782 --> 00:30:51.606
<v Faroux, Gregori (CAI - Mission)>on that product at the coffee machine
versus a one-on-one versus</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4404-0
00:30:52.326 --> 00:30:56.211
<v Faroux, Gregori (CAI - Mission)>A team meeting with 300 people,
people tend to react differently to the</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4404-1
00:30:56.211 --> 00:30:56.966
<v Faroux, Gregori (CAI - Mission)>same question.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4451-0
00:30:57.486 --> 00:31:00.299
<v Schrembeck, Steven (CAI - Atlanta)>Yeah,
the social cost is much higher to getting</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4407-0
00:30:59.686 --> 00:31:00.246
<v Faroux, Gregori (CAI - Mission)>Yeah, I am.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4451-1
00:31:00.299 --> 00:31:04.693
<v Schrembeck, Steven (CAI - Atlanta)>it right. We all act differently in those.
The easiest thing I can say is,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4451-2
00:31:04.693 --> 00:31:08.911
<v Schrembeck, Steven (CAI - Atlanta)>it's all culture. Every time,
we're all casting a vote with our actions</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4451-3
00:31:08.911 --> 00:31:12.192
<v Schrembeck, Steven (CAI - Atlanta)>all the time.
So if people always react poorly in these</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4419-0
00:31:10.366 --> 00:31:10.966
<v Faroux, Gregori (CAI - Mission)>Mhm.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4451-4
00:31:12.192 --> 00:31:15.649
<v Schrembeck, Steven (CAI - Atlanta)>kinds of settings,
you better believe no one's going to be</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4451-5
00:31:15.649 --> 00:31:17.406
<v Schrembeck, Steven (CAI - Atlanta)>asking hard questions anymore.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4441-0
00:31:17.606 --> 00:31:18.406
<v Faroux, Gregori (CAI - Mission)>To.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4501-0
00:31:17.766 --> 00:31:20.913
<v Schrembeck, Steven (CAI - Atlanta)>Is that what you want?
Because they're still asking them.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4501-1
00:31:20.913 --> 00:31:25.199
<v Schrembeck, Steven (CAI - Atlanta)>They're just asking them quietly amongst
each other and to themselves in their</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4501-2
00:31:25.199 --> 00:31:28.779
<v Schrembeck, Steven (CAI - Atlanta)>heads. And there would still be a problem.
You've just buried it.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4473-0
00:31:27.686 --> 00:31:28.246
<v Faroux, Gregori (CAI - Mission)>True.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4501-3
00:31:28.779 --> 00:31:31.871
<v Schrembeck, Steven (CAI - Atlanta)>And that's even worse.
So what you want is to, you know,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4501-4
00:31:31.871 --> 00:31:36.048
<v Schrembeck, Steven (CAI - Atlanta)>you don't want to make things worse by
overreacting or disincentivizing that</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4501-5
00:31:36.048 --> 00:31:39.086
<v Schrembeck, Steven (CAI - Atlanta)>kind of behavior.
It's important to look at the intent.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4556-0
00:31:39.846 --> 00:31:43.992
<v Schrembeck, Steven (CAI - Atlanta)>because there is a cost. Nobody,
just like standing up and trying to make</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4556-1
00:31:43.992 --> 00:31:47.354
<v Schrembeck, Steven (CAI - Atlanta)>something better.
If it works out or it has a good outcome,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4556-2
00:31:47.354 --> 00:31:52.060
<v Schrembeck, Steven (CAI - Atlanta)>you don't have to be right. It has a good,
worthwhile outcome, even the discussion,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4519-0
00:31:48.726 --> 00:31:49.326
<v Faroux, Gregori (CAI - Mission)>Mm-hmm.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4556-3
00:31:52.060 --> 00:31:56.542
<v Schrembeck, Steven (CAI - Atlanta)>people will be incentivized to do the
same. They will feel safe to do the same.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4556-4
00:31:56.542 --> 00:31:58.166
<v Schrembeck, Steven (CAI - Atlanta)>If the opposite happens, then</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4562-0
00:31:58.486 --> 00:32:01.426
<v Schrembeck, Steven (CAI - Atlanta)>You better believe that people will not
feel safe to do the same,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4562-1
00:32:01.426 --> 00:32:02.406
<v Schrembeck, Steven (CAI - Atlanta)>and it will get worse.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4600-0
00:32:02.726 --> 00:32:06.106
<v Faroux, Gregori (CAI - Mission)>Yes, yes.
And on the compliance comment before,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4600-1
00:32:06.106 --> 00:32:11.669
<v Faroux, Gregori (CAI - Mission)>the guideline I normally give my team is
like, as long as it's ethical, legal,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4600-2
00:32:11.669 --> 00:32:17.232
<v Faroux, Gregori (CAI - Mission)>and you use the money and the capacity,
like it's your own money and business,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4600-3
00:32:17.232 --> 00:32:19.766
<v Faroux, Gregori (CAI - Mission)>like I think most people should have</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4643-0
00:32:21.286 --> 00:32:25.654
<v Faroux, Gregori (CAI - Mission)>the room to try. I think it's,
I think I'm always concerned when people</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4643-1
00:32:25.654 --> 00:32:28.809
<v Faroux, Gregori (CAI - Mission)>tell me they want to stay in their lane,
like it's,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4643-2
00:32:28.809 --> 00:32:31.902
<v Faroux, Gregori (CAI - Mission)>because I think people tend to restrict,
you know,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4643-3
00:32:31.902 --> 00:32:36.391
<v Faroux, Gregori (CAI - Mission)>make their lane smaller and smaller,
and then we don't add as much value.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4643-4
00:32:36.391 --> 00:32:39.606
<v Faroux, Gregori (CAI - Mission)>So I always advise people that,
I think if you like.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4668-0
00:32:40.246 --> 00:32:45.260
<v Faroux, Gregori (CAI - Mission)>Consider, I think, which is your point,
you know, that it's your own business,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4668-1
00:32:45.260 --> 00:32:48.941
<v Faroux, Gregori (CAI - Mission)>your own mission,
and you want to make the best decision.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4668-2
00:32:48.941 --> 00:32:51.606
<v Faroux, Gregori (CAI - Mission)>I think we have more leeway than we think.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4729-0
00:32:52.966 --> 00:32:57.042
<v Schrembeck, Steven (CAI - Atlanta)>I would agree, especially if it works out,
and especially if you're thoughtful</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4677-0
00:32:56.446 --> 00:32:56.886
<v Faroux, Gregori (CAI - Mission)>Yeah.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4729-1
00:32:57.042 --> 00:33:01.375
<v Schrembeck, Steven (CAI - Atlanta)>enough and not wasteful and you can start
to demonstrate that it could work, right?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4687-0
00:33:00.246 --> 00:33:00.966
<v Faroux, Gregori (CAI - Mission)>True, true.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4729-2
00:33:01.375 --> 00:33:03.851
<v Schrembeck, Steven (CAI - Atlanta)>You know,
you don't have to just bet everything</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4729-3
00:33:03.851 --> 00:33:06.998
<v Schrembeck, Steven (CAI - Atlanta)>immediately. Yeah,
I would love to see more of that as well.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4696-0
00:33:04.566 --> 00:33:05.046
<v Faroux, Gregori (CAI - Mission)>Yeah.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4729-4
00:33:06.998 --> 00:33:10.609
<v Schrembeck, Steven (CAI - Atlanta)>But I think honestly, you know,
just defines at the quality assurance</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4729-5
00:33:10.609 --> 00:33:13.446
<v Schrembeck, Steven (CAI - Atlanta)>level and saying, hey guys,
this ain't ready. This was</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4751-0
00:33:13.846 --> 00:33:16.768
<v Schrembeck, Steven (CAI - Atlanta)>How do you even know this is going to
work? It's totally fine,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4723-0
00:33:14.006 --> 00:33:14.286
<v Faroux, Gregori (CAI - Mission)>Yeah.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4751-1
00:33:16.768 --> 00:33:19.644
<v Schrembeck, Steven (CAI - Atlanta)>just between you and your four teammates.
That is also great,</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4736-0
00:33:19.446 --> 00:33:20.406
<v Faroux, Gregori (CAI - Mission)>Chu.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4751-2
00:33:19.644 --> 00:33:23.401
<v Schrembeck, Steven (CAI - Atlanta)>and I think we should see more of that.
You don't necessarily need to go start a</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4751-3
00:33:23.401 --> 00:33:25.766
<v Schrembeck, Steven (CAI - Atlanta)>startup within Cox Auto in order to make
a change.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4752-0
00:33:26.166 --> 00:33:28.806
<v Faroux, Gregori (CAI - Mission)>Yeah, good point, good point. Thank you.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4758-0
00:33:28.726 --> 00:33:32.246
<v Schrembeck, Steven (CAI - Atlanta)>Yeah. Any other questions or comments?</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4805-0
00:33:38.246 --> 00:33:42.696
<v Schrembeck, Steven (CAI - Atlanta)>Cool. I mentioned this on the last one.
If you do any of this and you get</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4805-1
00:33:42.696 --> 00:33:46.063
<v Schrembeck, Steven (CAI - Atlanta)>positive results,
please send me a message and tell me.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4805-2
00:33:46.063 --> 00:33:49.310
<v Schrembeck, Steven (CAI - Atlanta)>I won't share it or anything. I just,
I want to know.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4805-3
00:33:49.310 --> 00:33:54.120
<v Schrembeck, Steven (CAI - Atlanta)>I want to know if this worked for you.
And hopefully you all found this useful.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4805-4
00:33:54.120 --> 00:33:57.366
<v Schrembeck, Steven (CAI - Atlanta)>If you found it valuable,
please let me know as well.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4824-0
00:33:58.286 --> 00:34:01.732
<v Schrembeck, Steven (CAI - Atlanta)>Because, you know,
it's hard to read a crowd with a bunch of</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4824-1
00:34:01.732 --> 00:34:06.025
<v Schrembeck, Steven (CAI - Atlanta)>icons. But yeah, thanks for coming.
Feel free to message me if you have any</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4824-2
00:34:06.025 --> 00:34:06.646
<v Schrembeck, Steven (CAI - Atlanta)>follow-ups.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4825-0
00:34:07.126 --> 00:34:08.326
<v Faroux, Gregori (CAI - Mission)>Thank you so much. Take care.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4854-0
00:34:07.366 --> 00:34:10.720
<v Porter, Vicki (CAI - Burlington)>Not us, and then thank you, Steven,
while the translation gets taken care of</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4840-0
00:34:09.046 --> 00:34:09.846
<v Recce, Rocco (CAI - North Hills)>Thank you.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4854-1
00:34:10.720 --> 00:34:11.286
<v Porter, Vicki (CAI - Burlington)>by some help.</v>

49a9543a-18c5-40cc-b726-eb499dec5215/4853-0
00:34:11.526 --> 00:34:11.766
<v Schrembeck, Steven (CAI - Atlanta)>Bye.</v>